Kenya Horticultural Export Research

Identifying Global Value Chain Governance Determinants in Kenya's Horticultural-Oriented Export Sector

By M.K.W. Gachukia & W.M. Muturi (2017)

International Journal on Food System Dynamics
DOI: 10.18461/ijfsd.v8i4.845

Research Summary

This groundbreaking empirical study examines the governance determinants that shape Kenya's horticultural export sector. Using advanced nonlinear principal component analysis, the authors reveal the complex structural patterns that influence competitiveness in global markets.

In this rigorous examination of Kenya's fresh fruits and vegetables (FFV) export sector, Gachukia and Muturi tackle a critical question: what determines how value chains are governed in developing country export sectors? Their work goes beyond superficial analysis to uncover the deep structural patterns that traditional linear methods might miss.

Research Methodology

The study employs a robust methodological approach, surveying 83 Kenyan exporters (from a universe of 120 registered with FPEAK and HCD). The authors apply nonlinear principal component analysis to reveal complex relationships between governance factors, providing a more nuanced understanding than conventional linear methods.

Key Findings

  • Identified three primary governance drivers: "contractual flexibility," "technological innovation," and "institutional support"
  • Revealed how these multidimensional factors interact in complex, non-linear ways to shape firm behavior
  • Demonstrated that governance structures are heavily influenced by external buyers demanding strict compliance with standards
  • Found that internal determinants (contract mechanisms, pricing strategies, trust levels) significantly impact value chain relationships
  • Showed how governance models affect long-term survival, learning, and market adaptation capabilities

At the core of this study lies the concept of value chain governance—the rules, power structures, and control mechanisms that shape how value is created, transferred, and captured across firms. The research provides empirical evidence of how these governance structures operate in practice within Kenya's crucial horticultural export sector.

The study's findings have significant implications for understanding how Kenyan exporters navigate the challenges of global market integration. The authors demonstrate that success in international markets depends not just on product quality, but on the ability to manage complex governance relationships with buyers, suppliers, and intermediaries.

Policy and Practical Implications

This research provides actionable insights for policymakers and industry leaders:

  • Export promotion strategies should focus on strengthening governance models rather than just providing subsidies
  • Industry associations should prioritize training programs on contract negotiation and relationship management
  • Public-private partnerships should develop platforms for knowledge sharing about global market requirements
  • Financial institutions should consider governance capabilities when assessing exporter creditworthiness

What makes this research particularly valuable is its combination of theoretical rigor and practical relevance. By applying nonlinear analytical methods to real-world export data, the authors provide both academic insights and actionable intelligence for business practitioners.

The study concludes by emphasizing that sustainable participation in global value chains requires more than just meeting product standards—it demands the development of governance capabilities that enable exporters to navigate complex international relationships, adapt to changing requirements, and capture greater value from their participation in global markets.

Why This Research Matters

This work provides a scientific foundation for designing interventions that strengthen Kenya's horticultural export sector. It demonstrates that boosting exports isn't just about infrastructure or subsidies—it's about developing governance models that are resilient, adaptable, and capable of creating sustainable competitive advantage in global markets.